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ABOUT THE PROJECT
The core idea behind the campaign was to position Tokebol not just as a product, but as a cultural connector — a game that brings people back together, away from screens and into shared moments.
I proposed the creative universe, narrative structure, and key situations for the commercial. The story follows a young adult on the beach who is pulled out of digital boredom and into a spontaneous game — triggering a chain reaction of energy, connection, and play across different environments.
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CHALLENGES
Tokebol had to communicate ease, portability, and inclusivity — without feeling technical or instructional.
Additionally, generating AI-driven image and video explorations required maintaining realism in human movement, ball physics, and product presence.
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SUMMARY
By building the creative universe, defining situational arcs, and generating AI-based visual assets, the project demonstrates how commercial campaigns can be developed from concept to visual preproduction within an integrated AI-supported workflow.
Tokebol is positioned not simply as a game — but as a catalyst for reconnection.
Project done in collab with We Are Ruda.
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